"Here chick, chick, chick!"Some of the best network marketing MLM training I have ever gotten was from watching our animals and grand daughters interact. My 6 year-old (McKaylah) and 3 year-old (Burgandy) are like night and day in many ways, just like people in multi level marketing companies.

One day Burgandy had all five Guinea foul around her as she sat on the lawn playing quietly. McKaylah saw this and tried to get these flighty birds to come to her like the cats and dogs do. She tried calling them, approaching them, walking behind them, and chasing them. Nothing seemed to work.

“I want to pet them, but they just won’t come to me”, she sobbed. After my wife Charlotte explained that she must let the birds come to her McKaylah kept doing the same thing and wondering why that did not work.

I thought about the two different approaches and noticed two things:

1. Just like the Guineas, business prospects do not like being pursued
2. If they are so inclined, both Guineas and opportunity seekers will come as long as they are allowed to make that choice on their own

Most network marketing company reps understand it makes no sense to keep doing something that does not work and expecting different results. Treating folks like business opportunity leads is a perfect example of this kind of insanity. They will run the other way every time … even if they are offered a free MLM.

However, some distributors insist, “What is wrong with this business?” A better question would be, “What did I miss?”

A magnetic sponsoring approach, one where people looking at network marketing companies are educated, and then allowed to make a decision on their own, is the way most top MLM professionals choose to build their business.

So what exactly is the difference between these multilevelmarketing leaders and entrepreneur wannabies? Leaders will:

1. Attend weekend trainings
2. Do three-way calls with their upline sponsor
3. Listen to training CDs
4. Go along with their sponsor while he / she is prospecting
5. Learn how to give a 1-minute presentation
6. Learn how to communicate with the four different personality types
7. Learn effective ice breakers to start conversations
8. Learn effective first sentences
9. Learn how to get people begging for a presentation
10. Learn how to speak to prospects’ subconscious minds
11. Etc., etc., etc.

Success conscious people don’t say, “This new MLM business is not working!” Instead, they focus their efforts on learning and implementing proven, duplicatable business building techniques in order to attract people to their business and downline team toward their dreams.

The best network marketing decision anyone can make is to choose to develop effective business building skills, and put them into action. An old MLM training expression puts it best, “When the student is ready the teacher will appear.”. Before concluding your MLM program needs to be fixed find out if you left out any of the important home business building skills.

I appreciate you,

Bill Tessore

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