Most wannabes in network marketing write MLM prospecting ad copy that turns opportunity seekers off. They
kill their business advertising efforts by selling the features to death.
People who read classified ads or magazine ads are laser focused;
they’re just looking for work at home ideas. They don’t care about the business opportunity, the comp plan, the product, the upline leader, or the support and training.

Most of these people don’t start reading these publications thinking,
“I’m going to join a company today.” So ads that push the opportunity
are a failure before the ink is dry.


What we really want is to get the phone ringing for our op ad.


=> Rather than a full-page sales piece, insert a testimonial that inspires a call.


=>For a classified spot use those five lines this way.


1. Start off with an attention grabber line. (with just a little info – let them taste the milk … but don’t give them the cow.)


2. The next sentence should contain your number and an invitation to call you for further details.


If you choose to do your MLM prospectingng with
conventional ads, then keep in mind the best calls are the one’s where
you are being asked, “Can you tell me more about this?” A simple change from the pushy, aggressive sales technique everyone else uses to a teaser bullet point and call to action that leaves prospective business partners wanting to know more will help make that happen.


I appreciate you,


Bill Tessore

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